Now your station can position itself as “TIMELESS COOL”, as opposed to pigeon‐holing itself to an era or style. The moniker, TIMELESS COOL, increases the station’s accessibility and offers welcoming access to a wider range of radio users than language that targets listeners who seek nostalgia only.
Our balance of contemporary artists, including popular artists with limited or no airplay such as Michael Buble and Diana Krall, help to balance the appeal to a younger adult demo. TIMELESS COOL offers an easily perceived “wider variety” than existing formats, and voids the excessive repeats of music found along the radio dial. This is not Sinatra and Kenny Rogers and other soft AC nostalgia artists who have aged out of the demo. This is Sinatra and John Mayer, Ray Charles, Amy Winehouse and other artists who maintain a positive identity with today’s 35‐44. It’s easy to listen to, but not Easy Listening. It’s the New Easy, constructed for the new 35‐44 demo as it exists today.
TIMELESS COOL is a 24/7 format delivered via satellite (and also hard drive) and is available on a market exclusive basis. During testing in 2009, the listeners in our test markets substantiated the format. Unsolicited inquiries from stations around the country have dictated that the time to syndicate this format is now.
Before you make a format change, consider the benefits of TIMELESS COOL.
